First Impressions Count
Good website design is a must in today’s highly visual market. The way your site looks tells users whether they want to interact or do business with you in just a fraction of a second. One glance can turn someone into a customer or urge that person to move on to the next website.
First impressions matter when it comes to your website. It takes users a simple press of a button to bounce out of a website that doesn’t look and feel professional or credible.
Strong visuals and a clean, organised design lend legitimacy to a website. These elements can also help establish trust in your business, which is especially important if your website is trying to move a prospect closer towards buying your services or making an enquiry
A user will equate the experience he or she has on your website with the experience they are likely to have with you and your service in person.
Think of like this, you take your family out for dinner, you approach the intended restaurant and there is paint flaking and plaster falling off the frontage along with a ‘2 out 5’ star food hygiene rating sign visible on the front door, you also notice the menu pinned to the outside is grubby, faded and looks like it hasn’t been changed in 10 years.. You then look across the road and notice another restaurant, this time it looks newly painted and fresh, it has a ‘5 out 5’ star food hygiene rating sign on the door and there is a queue of customers lining up to get in and be seated. Where would rather eat..?
It’s the same online, users will make a million different assumptions about your company or brand based solely on the website design.
Fortunately, it’s our job as web designers to make sure your new website with us sends out the message you want people to receive about your business.